Build high-quality backlinksĪuthority sites realize the benefits of infographics too. They can help you expand the reach of your blog content by translating it into a format that’s perfect for platforms like Pinterest or Instagram. Infographics’ are also a great fit for many social platforms that highly visual. Choose some of your older, text-heavy blog posts and convert the points into bite-sized information for an infographic. Infographic marketing provides you with new ways to repurpose your old content and keep your blog constantly updated. Infographics help you appeal to people with different preferences and expand your overall reach. Not everyone likes to read text-heavy blog posts and articles some are visual learners and may prefer image content over text. Why use infographics?įirst, let’s try to understand why infographics work and why you should use them in the first place. You’ll discover some of the top benefits of infographics for social media marketing as well as the best practices you should follow when creating one. This guide gives you an in-depth look at infographic marketing so you can successfully implement it. Not to mention the process of strategically promoting and distributing it. But that’s easier said than done because there’s a lot that goes into creating one. So if you’re going to catch up with the competition, there’s no question that infographics should be a part of your content marketing mix. And 84% of respondents in an Infographic World survey found the medium effective. In fact, 65% of B2B marketers have used infographics for content marketing, which makes it one of the top five most used types of content. With the constant demand for bite-sized information and visual content, infographic marketing is only going to grow in popularity as a format for digital content marketing.
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